Hello MobileGeeks, on this srticlr we’ll teach you how to optimize a video for YouTube using full Tips & Tricks.
For youtube channel owners, it is important to be sure your videos are properly optimized in order to show up in search results.
This process is called Search Engine Optimization, or SEO for short.
When your content shows up in YouTube’s search results, it helps get your video discovered so you can earn views, watchtime, and new subscribers.
Remember that it’s the quality of your content that keeps people watching, but it’s SEO gets people's foot in the door. We’re going to show you how we optimize videos using some of our favorite TubeBuddy tools.
Just a heads up - Keyword Explorer, Tag Lists, and Insta Suggest are all accessible in the free version of TubeBuddy, but for unlimited results you’ll need a Pro license or higher. When it comes to optimizing a video, the first thing we recommend doing is researching your topic.
This is an important step to take before you even begin to work on a video so you know if people are interested in the topic you want to create.
Using our Keyword Explorer, you can discover what people tend to type into the search bar, which will help you craft your topic around what people are ACTUALLY looking for.
When determining where to place your video in search results, YouTube looks at 3 main pieces of metadata.
First it prioritizes a videos title, then looks at its description, and finally, it looks at its tags.
For our research purposes, we will determine the title and tags together, so we can then enter those tags or keywords into our video description!
Let’s open keyword explorer and explore a topic.
Your topic can be on a multitude of things. If you’re a gamer, it could be the game you’re playing.
If you have a review-based channel, it could be the latest product you plan to review.
Or if you’re a travel vlogger, it could be the destination you’re heading to - anything that will be the key focus of the video you plan to create.
Let’s say you're going to be making a sandwich or a snake, We’ll type in our key focus of the video into the keyword explorer, in this case Sandwich.
You’ll see that even as we type, the Keyword Explorer is making suggestions based on what people are looking for.
This alone can help you find the right targets.
Here you’ll see the terms Overall Score, related topics people are searching for around this topic, and then the most used tags in the top ranking videos on the subject. This score here shows you how well this keyword will likely perform.
The Weighted Score takes into consideration your channel's size and avg views per video, while the Unweighted Score doesn’t account for that information and is a more generalized. Look at the Weighted Score for the most accurate prediction for YOUR channel specifically.
With a score like this, we probably shouldn’t use this as our video’s main keyword. Instead, let’s take a look at the related section to find other things people are searching for.
Here we can see things like “sandwich at home for babies” and “sandwich at home for school.”
We recommend long tail descriptive keywords for phrases, because they can help you show up in search.
Single word tags are too broad, and people don’t usually type things like “sandwich” “food” “baby” or “lunch” to find information about a subject.
The information we research should help shape the content of our video.
That's because now we can see what people are actually searching for.
In this instance, we know that making a video comparing the two sandwiches would be Awsome !
We also see that videos about this topic involving kids are something people are looking, so maybe we should focus on things kids like to eat.
Again, as creators, it’s OUR job to create the content and find ways to make it searchable.
You see that the description restates our title, includes our tags, and will therefore, help us get discovered in YouTube Search.
Now you have some great ways to better optimize your videos to be discovered in YouTube search results.
In addition to incorporating the right tags in your title and description, with Keyword Explorer, you can find video topics people are searching for before you ever begin filming.
This way, you can create better content with higher potential for discovery, and most importantly, serves your ideal audience better SEO can be challenging, but using tools like TubeBuddy can give you ways to find more accurate keywords, and can help you in YouTube search and be discovered! What would you like to know about YouTube search? Let us know in those comments down below! Enjoy the content?
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