Obviously,you can buy traffic, but it will cost you money.
To get your small business website found online, just use Adwords to know whats best to your search optimization.
The other way is completely free and it's called search engine optimization or SEO for short.
Search engine optimization is all technices to help you grow your audience and increase the number of visitors.
SEO is basically getting your website found online and increase its traffic so you don't have to pay to get more traffic.
Depending on what type of business you have you may want to create posts and fill them with as many photos as you can, add your own video as well if you have that available.
That will help Google to start ranking your site among other businesses.
For better search optimization, you will need user reviews.
So the real reason why the websites are so powerful is because it gives your customers a place where they can go online and write reviews about their business. Reviews are huge especially for a small business potential customers.
These days, you do any sort of small business search in Google they're going to show reviews right next to your business so it's important to generate positive reviews for your company.
A good way to do that is to incentivize your customers to actually leave you a review so you can say hey thanks for coming in to get $10 off your next visit just go and leave a review that's a great way to start getting those reviews flowing and working for you in your company.
Finally, it's important to build links so you want to submit your site to any local directories that might be out there.
Every city will have a couple different websites, try to submit your site and reach out to the webmaster if you have to make sure that you're included on those websites and also reach out to any local bloggers or local papers that might be interested in running the story on your business.
You can also write informative articles around your product or service don't make them too salesy.
If you write informative articles and give them away to you know a blogger who's next door there's a good chance that he'll post that and that can drive traffic back to your business as well.
So, if you focus on those three core things SEO will start to work in your favor.
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